Healthcare Facilities Reach More Patients with iHealthSpot RESULTS With iHealthSpot, this hospital system achieved the following key results: LAUNCHED eight new websites for additional locations EXPANDED online reach across multiple locations in two states IMPROVED Google ranking with SEO and website optimization OVERVIEW This private health corporation has been providing patients comprehensive, quality care at
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A new development from Google could pose serious HIPAA compliance risks for healthcare marketers. In a recent We Are, Marketing Happy podcast episode from Hedy & Hopp, Jenny covers that the platform now requires advertisers to opt into call recording for its Click-to-Call feature, potentially leading to the recording of PHI or PII. This episode
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In a previous podcast episode on We Are, Marketing Happy, Jenny welcomes Hedy & Hopp team members Shelby Auer, an Account Manager, and Taylor Fedderke, Marketing Manager, as they share insights from their experience at HCIC24 in Austin. The conference’s central downtown location, combined with great food, created the perfect backdrop for networking and exploring
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In We Are, Marketing Happy’s recent podcast episode, Jenny Bristow, CEO of Hedy & Hopp, chats with Drew Hardesty, President and CEO of Wonder Boy Media, about how AI is changing the game for video and image editing in healthcare marketing. They dive into how AI tools are helping marketers save time, spark creativity, and
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In a recent podcast episode on We Are, Marketing Happy, Hedy & Hopp CEO Jenny Bristow connects with Suzie Schmitt, Senior Digital Producer, to explore strategies for integrating data within marketing dashboards. Drawing on conversations on privacy and analytics from recent industry conferences, they share a unique solution that enhances data reporting while remaining fully
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Fresh from SHSMD Connections 2024 in Denver, CO, Hedy & Hopp team members Jenny Bristow, Shelby Auer, Mark Brandes, and Taylor Fedderke reflect on their key insights from the event in a recent podcast episode of We Are, Marketing Happy. They cover trends in AI and privacy, as well as the high level of audience
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Epic is renowned for being a leading electronic health record (EHR) system, but did you know it also offers powerful tools to support healthcare marketers? In a recent episode of We Are, Marketing Happy, CEO Jenny Bristow sits down with Sam Seering, Product Manager of Cheers at Epic, to explore how healthcare organizations can leverage
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In a recent episode of Hedy & Hopp’s podcast, We Are, Marketing Happy, we’re giving you an exclusive preview of what to expect from Hedy & Hopp at SHSMD Connections 2024, happening October 13-15 in Denver, CO. We’re thrilled to be a part of this event once again and can’t wait to connect with other
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In a recent episode of Hedy & Hopp’s podcast, We Are, Marketing Happy, we dive into the world of conference preparation. With the fall conference season approaching for our team, we wanted to share our top strategies for maximizing your time and experience at these events. If you’re looking to make the most of your
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In a recent episode of Hedy & Hopp’s podcast, We Are, Marketing Happy, we were joined by Jeremy Rogers, the Executive Director of Digital Marketing and Experience at Indiana University Health. With nearly nine years of experience in his role, Jeremy provides a deep dive into the shifting landscape of healthcare marketing. One of the
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In a recent episode from Hedy & Hopp’s podcast, “We Are, Marketing Happy,” Miranda Ochsner, Hedy & Hopp’s Director of Paid Media, joins Jenny for a discussion on identifying the best media mix for your organization. At H&H, we collaborate with clients spanning various budget ranges—from below $10,000 to above $1,000,000. Our recommendations for media
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