As part of our recent acquisition by Hedy & Hopp, we’re excited to continue sharing valuable content. A recent episode from Hedy & Hopp’s podcast, “We Are, Marketing Happy,” dives into the essentials of dashboards. Whether you’re new to dashboards or looking to refine your approach, this episode is designed to help you navigate the
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Hedy & Hopp is a full-service, fully healthcare marketing agency that specializes in working with larger regional payors and providers. We’re excited about this acquisition and the expanded capabilities it will allow us to offer to our clients. Learn more about the acquisition here.
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Healthcare marketing campaigns are strategic initiatives aimed at promoting medical services, engaging patients, and elevating the brand of your practice. Executing a well-planned marketing campaign offers numerous benefits including increased patient engagement, enhanced patient experience, and improved patient retention. These outcomes drive the growth and success of your practice as your brand builds a reputation
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In today’s consumer-driven digital world, having a visually appealing website that seamlessly functions across all devices is no longer the exception, it’s the rule. Enter responsive web design— an enhancement that ensures your practice’s “digital front door” meets the expectations of digitally-savvy patients, whether they’re browsing on a desktop, tablet, or mobile phone. The Fundamentals of the
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Having a responsive web design is a core element of an effective online presence for a medical practice. By furnishing a website that functions optimally for all devices and screen sizes, you provide a satisfactory user experience that nurtures your brand and leaves a favorable impression on potential patients. This article explores the five key
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In today’s digital age, ensuring ADA website accessibility for your medical practice’s website is not optional – It’s a regulatory obligation. However, despite existing guidelines, there’s still a degree of ambiguity surrounding compliance for websites. This article covers the essential requirements and best practices to help your medical practice navigate how to best facilitate digital
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From persuading consumers to move forward with becoming a new patient, to continuing to be a central hub for engagement, your medical practice website is more than just a digital brochure; it’s part of the patient journey. This article offers practical strategies to assess and improve website performance, maximizing its effectiveness for your healthcare business
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The average consumer will spend around three hours on a mobile device every day. As users become acclimated to mobile-first technology, they take for granted the intuitive user experience (UX) design that simplifies daily tasks. One of the core elements of UX design on a mobile device is responsive website design. This guide to responsive
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When hearing industry buzzwords like “customer experience” and “user experience,” these concepts once associated with luxury have become the norm. The healthcare sector has discovered the mutual benefits of patient experience, prompting a shift to a more patient-centered approach. Encouraging patient engagement through digital self-service tools and patient portals fosters better care outcomes, increasing patient
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Consumer behavior shaped by mobile technology can have a “tunnel vision” effect on users. With this phenomenon, a business that does not appear in search results, does not exist to a consumer. Imagine a patron who has passed by a business dozens of times but will instead choose a similar business they found on Google
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