In a previous podcast episode on We Are, Marketing Happy, Jenny welcomes Hedy & Hopp team members Shelby Auer, an Account Manager, and Taylor Fedderke, Marketing Manager, as they share insights from their experience at HCIC24 in Austin. The conference’s central downtown location, combined with great food, created the perfect backdrop for networking and exploring
Read MoreHealthcare marketing
AI Video and Image Editing 101
In We Are, Marketing Happy’s recent podcast episode, Jenny Bristow, CEO of Hedy & Hopp, chats with Drew Hardesty, President and CEO of Wonder Boy Media, about how AI is changing the game for video and image editing in healthcare marketing. They dive into how AI tools are helping marketers save time, spark creativity, and
Read MoreCreative Data Integration Tips
In a recent podcast episode on We Are, Marketing Happy, Hedy & Hopp CEO Jenny Bristow connects with Suzie Schmitt, Senior Digital Producer, to explore strategies for integrating data within marketing dashboards. Drawing on conversations on privacy and analytics from recent industry conferences, they share a unique solution that enhances data reporting while remaining fully
Read MoreRecap of SHSMD24
Fresh from SHSMD Connections 2024 in Denver, CO, Hedy & Hopp team members Jenny Bristow, Shelby Auer, Mark Brandes, and Taylor Fedderke reflect on their key insights from the event in a recent podcast episode of We Are, Marketing Happy. They cover trends in AI and privacy, as well as the high level of audience
Read MoreSmarter Marketing with Epic
Epic is renowned for being a leading electronic health record (EHR) system, but did you know it also offers powerful tools to support healthcare marketers? In a recent episode of We Are, Marketing Happy, CEO Jenny Bristow sits down with Sam Seering, Product Manager of Cheers at Epic, to explore how healthcare organizations can leverage
Read MoreSneak Peek: SHSMD 2024
In a recent episode of Hedy & Hopp’s podcast, We Are, Marketing Happy, we’re giving you an exclusive preview of what to expect from Hedy & Hopp at SHSMD Connections 2024, happening October 13-15 in Denver, CO. We’re thrilled to be a part of this event once again and can’t wait to connect with other
Read MorePlanning Successful Healthcare Marketing Campaigns for Your Medical Practice
Healthcare marketing campaigns are strategic initiatives aimed at promoting medical services, engaging patients, and elevating the brand of your practice. Executing a well-planned marketing campaign offers numerous benefits including increased patient engagement, enhanced patient experience, and improved patient retention. These outcomes drive the growth and success of your practice as your brand builds a reputation
Read MoreResponsive Web Design Process: Basics for Your Medical Practice
In today’s consumer-driven digital world, having a visually appealing website that seamlessly functions across all devices is no longer the exception, it’s the rule. Enter responsive web design— an enhancement that ensures your practice’s “digital front door” meets the expectations of digitally-savvy patients, whether they’re browsing on a desktop, tablet, or mobile phone. The Fundamentals of the
Read MoreWhat is Responsive Website Design? Optimize For Every Screen
The average consumer will spend around three hours on a mobile device every day. As users become acclimated to mobile-first technology, they take for granted the intuitive user experience (UX) design that simplifies daily tasks. One of the core elements of UX design on a mobile device is responsive website design. This guide to responsive
Read MoreThe 5 Pillars of Improving Patient Retention: A Guide for Medical Professionals
Creating a positive patient experience is key to improving patient retention rates, as satisfied patients are more likely to return for future care or recommend the practice to others. The patient experience encompasses simplifying tasks, enhancing communication, building an engaging online presence. This is coupled with gathering feedback and tracking results are additional patient retention
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